Connect With Customers Like Champions — Best Brand Connect Stories
The customer-Centric approach is not new for the brands — as multiple brands and organizations have always made efforts to understand their customer accurately & deeply through different means.
However, with the advent of low barrier technologies and increased access for the consumer — the tables on the control of the final decision have changed.
Customer Feedback & Experience, which use to be an afterthought and after-measure after business consideration have now become the cornerstone of the brand and business strategy.
Although the business objective is focused at increase sales & more margins, what’s new here is bringing more and more Voice Of Customer & Customer Appreciation Ideas to org decisions.
This results in focus shifting to seeing interaction with the brand, not as a mere transaction but a relationship. As your customers are human and human trust is based on relationships and not transactions.
Apparently, with markets advancing, products and innovations flooding in and the heavy contest of being the most trustworthy; how to make customers feel special is a big part of building a relationship that will help a company earn the trust that it deserves.
What is the Modern Consumer Looking for?
Loyalty as in any human relationship is a two-way thing.
Businesses need to provide their customers assurance that along with a dependable product, they will assist them through everything that concerns the brand.
So, basically, customers want to get taken care-of or in other words, want a better customer experience.
New ideas to make customers feel special through different activities and strategies are being researched every day. Still, there are some fundamental customer appreciation ideas that brands need to know to understand how to make customers happy with the brand.
Let’s discuss these ideas on how to make customers feel special, for a better understanding.
8 Ideas To Make Customers Feel Special Like These Brands Do-
Thank The Customer like Pizza Hut
No matter what, a business exists simply because of its customers.
So thanking them is just doing the obvious.
And Pizza Hut does it just the right way and this can be useful for your business as well.
Here we are talking about thanking customers a bit more often. You know, even for the little things. Like, when they visit your store or website just for a stroll, thank you notes for customers or even a humble greeting to them will make them feel happy.
With such creative ways to thank customers, they will surely consider your brand when they genuinely need to buy something you happen to sell. That’s all thanks to your businesses’ hospitality.
Remember Your Customers Like Starbucks
Another quality of human nature that enables trust, is when people get to know that their needs are being taken seriously.
And Starbucks does it perfectly. It keeps tabs on and remembers important events that happen to its customers and wish or just greet them positively at that time.
This is a simple yet mind-blowing idea that can be used in your business as well. This will help the customers understand that your business is always -thinking about them. Businesses nowadays do have a system to collect phone numbers and pieces of information about customers.
This strategy on how to make customers feel special is a keeper. According to Forbes 86% of customers are willing to pay more for a better customer experience. And keeping a check on your customers will surely affect businesses positively.
However, it is tricky to find the right balance of personal attention without crossing the line and seeming like a pusher. But if the business understands the real purpose of keeping in touch with the customers, then boom! They’ll have you with open arms.
Listen and Transform Like Dominos
This could simply be narrowed down to be called the most important characteristic of how to make customers feel special (not that the others should be undermined).
These are fast times that demand quick actions, so if there are people who are taking out time to respond to your goods and services as feedback, they value it. And hence, you must look into these customer feedbacks seriously.
This is exactly what Dominos does to all its customers. It pays special attention to the needs and wants of its customers.
This is a must-try for every business. Apart from getting a better understanding of how to make customers happy, this will also provide the concerned business in the right direction to move on.
Catering to their issues raised via feedback and telling them “we heard you and we’re doing something about it” will make them feel valued.
Be True & Transparent Like Oasis
We all appreciate honesty.
Any customer when dealing with a company’s service or marketing team wouldn’t appreciate false words and promises. At times the truth can surely be not appreciated.
It might even happen that the whole truth might ruin their expectations. But no matter what, honesty as a characteristic of a human or a business is appreciated.
Oasis understands this very well and has trained its employees to remain true to the customers no matter what.
This is an inherent characteristic that every business should have, including yours!
Many companies in this day and time might be surviving and making big profits by selling lies, but believe it, they won’t make it far. If you want to know about such companies who got dumped by lying to the customers, click here.
Personal Connect Like Epic Bars
A business should not mind the extra miles that it might need to walk, after all, it’s a relationship that we are building here.
In the list of these customer appreciation ideas, writing a personal handwritten note might have the heaviest impact.
You can easily relate to it if you go back to your childhood days and try to remember getting a personalized greeting card made especially for you by your friends. It did make you feel special and it did help you trust that friend.
Epic Bars certainly understands this emotion and hence, tries the best to delight its customers with the help of simple and unique handwritten notes for a personal touch.
So, why don’t you try it next time and see the magic?
Gift Your Customers Like VisionDirect
If you are working on the strategy on how to make customers feel special, you just can’t skip gifts.
As the heading suggests, gifts are a statement that the relationship between your customers and you are acknowledged.
The whole point to this is for you to know that you are extending hands to know them. Customer appreciation ideas are thoughts that can find the key to the heart of the customers and a gift could be that key.
VisionDirect not only ships a product to the customer but includes a small gift as well.
Imagine the positive impression it creates in the mind of the customers.
Indeed, it is priceless!!!
Know Them a Bit Deeper Like Wistia
Every customer of your business is related to things that matter to them and to know how to make customers feel special, you need to value what they love.
Genuinely getting to know their family situations, asking for the wellbeing of the members of the family, especially of elders, is a good way to win their trust.
Wistia tries the best to know its customers deeply and the charm the brand leaves is exemplary.
Believe it and do it once in your own business.
Your customers will love it!!!
It might even happen so that you and your customer might have some special liking for a particular sport. Or even have grudges with the policies of the same political leader.
Anyway, it is about knowing and valuing what they love and what they are concerned about.
Show Empathy Like Chewy
How to make customers feel special is a process that nurtures empathy. Chewy does it best and its customers are proof in themselves.
This can be your way to build the trust of your customers.
The way you have felt for the customers and the depths that your business has explored to build a relationship is a story that is bound to be contagious.
Being authentic about the learning in the process builds trust and shows that the business and client are not that much different. If your client in any way has contributed to your development, let them know as every person wants to contribute in some way to humanity in some way. This could be your creative way to thank customers.
Such little steps make a heavy difference, and as we earlier discussed, it’s something that you should remember always, that yes, your customers are humans too.
You can learn more about such customer appreciation examples here.
Conclusion
Well, by discussing these ideas on how to make customers feel special and learning from these customer appreciation examples, a business can know how to make customers happy.
While products and services fulfill the needs of the customers, these ideas on how to make customers happy fulfill the basic human requirement of being appreciated. Even small thank you notes for customers do the job.
And when all of this is taken care of, trust follows.
