Here we are at the last blog of our series. Previously, we discussed the various types of experiences that combine to form Customer Experience. We dived into the concepts of CX around the brand, product, service, contact center, and in-store. The only aspect missing is Delivery. With a boom in…

As we near the end of our series of blogs on Customer Experience, here’s a quick recap. We discussed how Customer Experience is not a stand-alone concept, rather it is a mixture of multiple experiences like brand experience, product experience, service experience, and contact center experience. Talking about contact centers…

From our previous discussions, we know that Customer Experience is a mixture of multiple experiences. In the last blog of the series, we talked about Service Experience, how it is different from Product Experience, and how brands can use it to enhance their CX. And one important service that any…

Customer Experience is a combination of multiple experiences and each of these is interdependent and interlinked. As we discussed in our previous blog, Product Experience is an important part of CX for brands that deal in products. However, not all brands are based on tangible products to provide for a…

The last time we met, we discussed how CX is not a single concept, rather it is an amalgamation of a variety of interdependent concepts. …

From the previous blog, we know that Customer Experience is not a stand-alone concept. Rather, to be able to understand CX completely, you need to study the various types of experiences that cumulatively form customer experience. And the first to fall in line is Brand Experience. An organization wanting to…

What kind of organization doesn’t want to have loyal customers, an edge above the competition, greater revenue, and expanding market share? However, achieving this is not a cup of tea. And an important piece in this puzzle is Customer Experience. So, ideally, business strategies must evolve and focus around CX…

A Delightful Customer Experience is the ultimate goal for any brand. After all, it has its manifold benefits too. In our last encounter, we discussed what post-sales activities include. And how these help in creating better pre-sales moments, hence completing the circle of pre-sales and post-sales. Now in this final…

In the previous article, we left at the node of how pre-sales contributes towards the creation of delightful post-sales moments. And the next point of our concern was whether post-sales moments also reconnect with pre-sales by leaving some trails behind? One might assume that as post-sales or after-sales activities are…